SEO Checklist (english) (deutsch)
- try to get some new external links from time to time to avoid weak linking history - update old and add new content at reasonable frequency - detect different possible problems after changes in server and system configuration - don't use bad or weird redirects, intros, frames and other funny or unnecessary things - avoid renaming of files without intelligent redirecting - avoid changes in internal link structure (use 'permalinks', use 'speaking URLs') - avoid too hefty changes of content (e.g 'unnatural' growth) - look into possible occurrence of unnecessary 'money-keys' (e.g. 'hotels') - dont link to sites possibly marked by search engines as 'bad neighbourhood' - don't use links and other content believed by search engines to be 'cloaked' - don't ever sell links, stick to adsense and patiently wait for the day of revenge ;-) - repair or remove weird URLs or redirecting and broken links, - avoid too many affiliate- or other external links - avoid too many reciprocal links (link exchange) - avoid weird links to sites that have totally different content - use valid xml- or at least 'good' html code and doctype-declarations - repair weird or bad code, get rid of unreadable content (e.g. flash) - repair weak, faulty or maimed internal link structure, use html-sitemap - check for and as far as possible avoid any kind of external DC ('duplicated content') - repair wrong use of title and metatags (e.g. site-wide repetitions) - always use more than just a few unique words on each page - don't use weird document structure (e.g. <h3> without <h2> and <h1>) - use external files for style and script-codes to keep style and content apart - use compliant sitemaps, robots.txt and www-non-www url-rewriting - use multiple domains for different parts of your content to distribute risks
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