SEO Checklist (english) (deutsch)

- try to get some new external links from time to time to avoid weak linking history
- update old and add new content at reasonable frequency
- detect different possible problems after changes in server and system configuration
- don't use bad or weird redirects, intros, frames and other funny or unnecessary things
- avoid renaming of files without intelligent redirecting
- avoid changes in internal link structure (use 'permalinks', use 'speaking URLs')
- avoid too hefty changes of content (e.g 'unnatural' growth)
- look into possible occurrence of unnecessary 'money-keys' (e.g. 'hotels')
- dont link to sites possibly marked by search engines as 'bad neighbourhood'
- don't use links and other content believed by search engines to be 'cloaked'
- don't ever sell links, stick to adsense and patiently wait for the day of revenge ;-)
- repair or remove weird URLs or redirecting and broken links,
- avoid too many affiliate- or other external links
- avoid too many reciprocal links (link exchange)
- avoid weird links to sites that have totally different content
- use valid xml- or at least 'good' html code and doctype-declarations
- repair weird or bad code, get rid of unreadable content (e.g. flash)
- repair weak, faulty or maimed internal link structure, use html-sitemap
- check for and as far as possible avoid any kind of external DC ('duplicated content')
- repair wrong use of title and metatags (e.g. site-wide repetitions)
- always use more than just a few unique words on each page
- don't use weird document structure (e.g. <h3> without <h2> and <h1>)
- use external files for style and script-codes to keep style and content apart
- use compliant sitemaps, robots.txt and www-non-www url-rewriting
- use multiple domains for different parts of your content to distribute risks

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